Top 10 Influencers to Book for Brand Promotions in India

Top 10 Influencers to Book for brand promotions in India

In today's digital-first world, influencer marketing is not just a trend—it's a powerful promotional strategy, especially for events. From product launches and college fests to corporate gatherings and brand activations, influencers have become essential to driving audience engagement and creating buzz. If you're planning an event in India and want maximum impact, here are the top 10 influencers to book for brand promotions —plus essential tips on how to choose the right one.

Why Influencers Are Crucial for Event Success Today

Influencers have transformed how brands and organizers promote events. Traditional advertising often lacks personalization and fails to resonate with younger audiences. Influencers bridge that gap by offering:

• Authentic engagement: Their followers trust their opinions, making their endorsements far more effective than standard ads.
• Real-time buzz: Influencers create and share content before, during, and after events, increasing reach exponentially.
• Targeted reach: Whether your event is fashion-forward, tech-heavy, or entertainment-based, there's an influencer with the perfect audience for it.

By booking influencers for brand promotions, you turn attendees into brand advocates and online viewers into potential customers.

Top 10 Influencers to Book for brand promotions in India

1. Isha Borah - The North-East's Rising Star

With her fresh take on fashion, lifestyle, and relatable content, Isha Borah is a significant voice from Northeast India. She champions inclusivity and represents underrepresented regions on national platforms.

• Strong regional connection makes her ideal for brands focusing on cultural diversity.
• Highly engaging Reels and tutorials that resonate with Gen Z.
• Has worked with top beauty and fashion brands like Nykaa and Myntra.
• Active on Instagram and YouTube, giving multi-platform visibility.

Ideal For: Fashion events, college fests, lifestyle launches.

2. Shraddha Singh - The Beauty and Glamour Guru

Known for her aesthetic beauty content and in-depth makeup tutorials, Shraddha Singh is a hit among beauty enthusiasts and female consumers.

• A well-known beauty expert with in-depth knowledge of skincare and cosmetics.
• Excellent for live product demos and on-ground beauty activations.
• Frequently collaborates with top cosmetic brands like MAC and L'Oréal.
• Her visually appealing feed elevates any event's digital presence.

Ideal For: Beauty expos, fashion weeks, wellness events.

3. Prajakta Koli - India's Girl Next Door

Widely known as MostlySane, Prajakta is a powerhouse content creator and UN ambassador for youth. Her mix of humor and social impact makes her highly influential.

• Over 7 million YouTube subscribers with strong global appeal.
• Known for addressing mental health, feminism, and youth issues.
• Has acted in Bollywood films and Netflix web series.
• Attended the World Economic Forum, making her ideal for serious or fun events.

Ideal For: Corporate events, youth summits, social campaigns.

4. Niharika Nm - The Sass Queen

With her high-energy content, sharp wit, and viral sketches, Niharika is one of India's most followed female comedians.

• Has collaborated with global brands like Netflix, Amazon Prime, and Meta.
• Delivers high ROI with comic and relatable content.
• Strong following across India and diaspora audiences.
• Fluent in multiple languages, which broadens reach.

Ideal For: Comedy shows, youth festivals, tech events.

5. Ahsaas Channa - Actor and Digital Sensation

Ahsaas has smoothly transitioned from child actor to digital creator with millions of young fans who follow her on YouTube and Instagram.

• Featured in popular shows like Girls Hostel and Kota Factory.
• Natural at engaging live audiences and hosting events.
• Huge following in the teen and college-going crowd.
• Regular face in youth-centric digital campaigns.

Ideal For: Entertainment-based events, brand campaigns, school/college gigs.

6. Aisha Ahmed - Cool, Classy, and Creative

A talented actress and content creator, Aisha Ahmed is a go-to for events that value originality and artistic flair.

• Has starred in popular OTT series and short films.
• Known for her quirky, offbeat content that resonates with urban audiences.
• Brings a strong film and theatre background to panel discussions and performances.
• Great for concept-driven, artsy, or creative installations.

Ideal For: Arts and film events, influencer panels, creative brand activations.

7. Bhuvan Bam - The Original Digital Superstar

A pioneer of digital comedy in India, Bhuvan rose to fame through BB Ki Vines and is now a successful singer and actor.

• Over 25 million subscribers on YouTube.
• Known for playing multiple characters, offering unique brand integrations.
• Recently starred in Amazon MiniTV's “Taaza Khabar”.
• Brings massive footfall and engagement at concerts or digital campaigns.

Ideal For: Concerts, corporate galas, digital summits.

8. CarryMinati - India's Most-Watched Roaster

Ajey Nagar, aka CarryMinati, is the king of Indian roasting and gaming content. He has a cult following, especially among Gen Z males.

• One of the most-subscribed individual YouTubers in India.
• Perfect fit for gaming conventions and edgy youth brands.
• Has collaborated with A.R. Rahman and Bollywood promotions.
• Known for creating viral buzz and online trends.

Ideal For: Gaming expos, tech product launches, youth conventions.

9. Mithila Palkar - The Millennial Icon

Mithila gained fame with Little Things and has since become a symbol of urban femininity and modern Indian culture.

• Excellent speaker and performer for intellectual or lifestyle-driven events.
• Appeared in films like Karwaan and web shows.
• Known for her free-spirited, confident image, appealing to metro audiences.
• Actively involved in social campaigns and sustainability initiatives.

Ideal For: Literature fests, lifestyle expos, women-centric events.

10. Sejal Kumar - Fashion Blogger Turned Performer

Sejal is a multi-talented influencer—fashion blogger, YouTuber, singer, and TEDx speaker. Her versatility adds energy and inspiration to any event.

• Over a million subscribers on YouTube.
• Combines music, vlogs, fashion, and motivation.
• Popular in both Indian and NRI youth circles.
• Great for interactive college sessions and hybrid events.

Ideal For: College festivals, fashion weeks, music-led campaigns.

How to Choose the Right Influencer for Your Event

With so many influencers available, it's essential to choose someone who aligns with your event's goals and audience. Here's what to consider:

• Relevance: Pick influencers whose content matches your event type (fashion, tech, music, etc.).
• Engagement rate: Focus on influencers who get real comments, shares, and responses—not just big numbers.
• Audience match: Make sure their followers reflect your target demographic in terms of age, interests, and location.
• Professionalism: The best influencers maintain strong work ethics and adhere to timelines and deliverables.

Final Thoughts

From lifestyle to tech, humor to fashion, these 10 influencers represent the diverse and dynamic nature of India's content creation space. Booking the right influencer can amplify your event's visibility, generate real engagement, and leave a lasting impression both online and offline.

If you're planning a high-impact event and want to book an influencer in India, platforms like Hire4Event can help you connect with top names and manage end-to-end coordination. Make your next event unforgettable—with the right face, voice, and vibe.